Tuesday, 6 November 2012

Norbit Opening Analysis


Norbit Opening

This follows the codes and conventions are present in this opening sequence, one being that the opening sequence is being narrated over, and has low key lighting, initially giving the audience the impression that this may not be a ROMCOM, but more a sad movie, however that is changed when a comedy line is used. I think this opening sequence has been used to inform the audience that the main character has been quite unlucky since he was young and it will always be that way. I think the key idea that interests me the most is the one that the main protagonist is giving us an insight to his life prior to the film itself starting, which almost lets the audience get to know him. The titles are big and bold, and curved slightly, possibly giving a hint as to what’s ahead, the font used is quite narrow, but as I mentioned it has been curved slightly. The opening sequence represents people as their racial stereotypes, for example the orphanage which is owned by a Chinese man also happens to be a Chinese restaurant and the character speaks how many people stereotype a Chinese person to speak. The production company behind this film is DreamWorks, which is mainly known for making 3D animated films for younger children, this is relevant because for some people they may assume that this film is for younger children with a different sense of humour, however this film is much different. I think the audience for this film could be anyone as it seems like a family orientated film which anyone would be able to enjoy because it is a comedy that most people would find funny as a pose to other films which would be targeted at a certain audience. The opening keeps the audience’s attention by going from a low key lighting setting to a high key lighting setting which catches the audience’s attention as it is a drastic change from a low lit area to a bright sunny area. No special effects have been used as it would not be relevant to the opening sequence itself, something like lens flares all over the place would have made it feel like the opening of a thriller rather than a comedy.

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