Monday, 15 April 2013

Evaluation Q4

How did you attract/address your audience?

Our opening sequence follows the codes and conventions of a ROMCOM film however it does not follow all of them. It follows conventions such as having soft romantic music playing and usually 2 or 3 protagonists, however we challenged the norm and used 2 male protagonists as a pose to usually having 1 male and 1 female. We followed these 2 conventions the most in order to keep our audience engaged as soon as they start watching the film.As well as using a soft romantic song, we also used a grim/dubstep song in one of our scenes as we felt that it would help with the context in which the scene was being portrayed.The titles we used were simple but still quite effective as we didn't want the audience to be distracted by large and brash titles. This was quite effective as it meant that we could place titles in areas before action started happening and not simply have a panning shot with a pointless title.  As you can see the two main characters are best friends (hence the title), however they soon end up on the verge of separation when a girl threatens to come between their friendship.There are two main themes in our opening sequence, the first being friendship. We tried to get this one across the most as it is the most prevalent throughout and you can see that from the very beginning of the film. Our target audience can relate to this as they may also have a best friend who they don't want to split from and be friends forever, but separation is inevitable. Our second theme is betrayal. This theme is most visible at the end when one of the friends runs off from hanging out with his "buddy" and instead deciding to chase after the girl, we felt that this could be relatable to people who have friends that may not spend as much time with them because of a girl coming between them.The main target audience for a ROMCOM consists of young females and elderly females, with the age range being people between 15-35 years old; also males aged 16-30.  The reasoning for this is because the target can vary, if the film is swayed towards comedy and is more of a comedy orientated film, males would most likely be the target audience as most of the humour in these films are immature and something that will appeal to males as a pose to females, however films which are swayed more towards romance and are romance orientated the target audience would be females, the age can vary depending on the film, for example, something which has sexual references and content of a mature nature will be targeted at older women, usually housewives aged 32-40. These people are usually working in a job in which they have a decent salary; the younger females are probably most likely to be students. The males are probably still in school or higher education; I think this because at this age most male’s immaturity is quite high.

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